Address whether the company holds a competitive advantage in each of the areas of the four Ps.

Marketing Presentation For this assignment, you will be taking on the role of marketing manager for the organization that you researched in Unit VI. Within that role, you will need to present the marketing plan that you completed in Unit VI to the marketing team. This will require no additional research, but you will be […]

Identify the E-business model that the website pursues (week 1 topic) Consider E-business concepts and approaches to comment on specific strengths and weaknesses of your chosen website.

Description Assessment Tasks Research and select a company website which has not been selected by your peers. This assignment requires each student choose a website of a company and research on their websites and online business strategies : 1. Identify the E-business model that the website pursues (week 1 topic) Consider E-business concepts and approaches […]

Take on the role of an entrepreneur of a new business startup of your choice.Discuss your company’s business model, and relate it to the 7 Ps.

Digital Marketing Plan: Part I In application of the concepts learned in this course, you will compile a digital marketing plan. As a reminder, a digital marketing plan is a document that shares the details for all of the planning for digital marketing campaigns and actions. You will take on the role of an entrepreneur […]

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