Evaluate the firm’s marketing plan within the context of the overall strategic plan. Appraise how the firm integrates a digital platform into its over marketing strategy. Summarize how well the firm is positioned for future growth given the evolution of the consumer base.

In 1,800 words, discuss the strategy and marketing variables used by a company that sells products in the Consumer Packaged Goods (CPG) category. Some companies in this category are P&G, Coca-Cola, and General Mills. Examples of what you may cover include how they identify new markets and products, how they segment customers, or even how […]

Using an organisation of your choice as an example, write an essay on how the organisation can design, host, market, and host a digital platform to offer its products and/or services online.

Your expertise in the application of digital technologies in business and society is required as the world slowly recovers from the COVID-19 pandemic. Many organisations are leveraging digital technologies to redesign products, services, business models, etc. and to support their digital transformation drive. For instance, with the support of digital technologies, some organisations have transitioned […]

Pick either an app or digital platform and explore how artists, influencers, celebrities or people of notoriety exploit that platform.

ASSESSMENT 1: Pick either an app or digital platform and explore how artists, influencers, celebrities or people of notoriety exploit that platform. (1500 words) Examples could include: Tik-Tok, Instagram, Twitch.tv, NFT, marketplaces, Clubhouse, Spotify, YouTube, etc You will need to pick 2-3 case studies (people) to explore.Pick contrasting examples i.e. small micro-influencer vs celebrity Platform […]

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