Select three companies in different industries, such as banking, retail store, supermarket, airlines, or package delivery, that you do business with. What digital technologies does each company use to engage you, keep you informed, or create a unique customer experience? How effective is each use of digital technology to keeping you a loyal customer?
1. Why are businesses experiencing a digital transformation? 2. More data are collected in a day now than existed in the world 10 years ago. What factors have contributed to this volume of data? 3. Assume you had no smartphone, other mobile device, or mobile apps to use for 24 hours. How would that mobile […]