Reflect on current issues related to the topic that have been discussed in your programme or are being discussed in the media.

MBA (Digital Innovation Management) 1. Research topic: 2. Research problem/issue to be investigated: (maximum 300 words) Your choice of topic may be inspired by current issues, but whatever the subject, your Business Project involves identifying a research problem or issue that merits investigation using recognized research methods. As it is an individual piece of work, […]

What is the reality today? Have marketing efforts in today’s online environment brought companies closer to, or further from, the customer? Can you argue that digital channels actually create a more personal experience than face-to-face sales? Explain.

The key to sustainable success for most companies lies in the power of a strong brand. A favorable brand identity is really a relationship between the customer and the organization and its products. Customer Relationship Management (CRM, discussed in chapter 14) is an important element of the marketing mix. Before the “digital revolution,” customer relationships […]

Prepare a 1800-word individual report which will analyse the state of digital transformation of an organisation of your choice, and will recommend strategies for advancing digital transformation, based on the prior analysis.

E- Business Prepare a 1800-word individual report which will analyse the state of digital transformation of an organisation of your choice, and will recommend strategies for advancing digital transformation, based on the prior analysis. Choosing an Organisation The chosen organisation needs to be from within the industry sector. The Report Individual reports should analyse a […]

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