Describe the Impact of promotional activities on fast moving consumer goods (FMCG) sector. Description Project Aim To investigate the impact of promotional activities on fast moving consumer goods sector. Response is required Response is required Project Objectives 1. To find out the impact of promotional activities on fast moving consumer goods sector. 2. To determine […]
International Project Management Final assessment AIMS OF THE MODULE International Project Management (MC018) critically investigates how business projects, with the introduction of new business structures and the growth of Foreign Direct Investment (FDI) are increasingly ‘global’ activities. As a result, the project manager often requires new approaches to dealing with geographically dispersed groups of individuals […]
Describe how opinion leaders on Instagram influence Thai consumer perceptions and their purchase intention of fast-moving consumer goods (FMCG).
