Address a marketing challenge facing a company.Make a recommendation and implementation as to how the company should overcome the problem.

Description This project involves applying course concepts in the context of a company. You will address a marketing challenge facing a company by analyzing its context and alternatives. You will then make a recommendation and implementation as to how the company should overcome the problem. You can identify relevant challenges by going through the recent […]

Compare the accuracy of three methods using the appropriate statistics, and report on the pros and cons of each method.

Description Please use Word for writing, and Excel for formulas and graphics. You are expected to conduct a time-series forecasting on a key variable that is deemed important for an organization using the three methodologies below: – Decomposition, – Holt-Winters’ exponential smoothing, – Regression for time-series forecasting. Data may be directly collected from one or […]

Discuss the necessity of short-term and long-term forecasting for developing the key elements of the business plan.

You will then write a four to five (4-5) page paper in which the following items are addressed. Discuss the necessity of short-term and long-term forecasting for developing the key elements of the business plan. Evaluate the importance of developing formal and informal networks when building new business opportunities and expanding into new markets. Discuss […]

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