What is unique about Generation Z in terms of marketing? Identify two digital marketing approaches that work best for this generation. How do you best reach this generation with your message focusing on brand image ?
Overview Millennials (born between 1981 and 1996) and Generation Z (born between 1997 and 2015) are the two target audience groups that are important for businesses in the entertainment category. As a regional marketing director of the theme park, you are aware that more than 70% of your target audience falls into the Generation Z […]