What is unique about Generation Z in terms of marketing? Identify two digital marketing approaches that work best for this generation. How do you best reach this generation with your message focusing on brand image ?

Overview Millennials (born between 1981 and 1996) and Generation Z (born between 1997 and 2015) are the two target audience groups that are important for businesses in the entertainment category. As a regional marketing director of the theme park, you are aware that more than 70% of your target audience falls into the Generation Z […]

What finding in this discussion about Boomers and Millennials is the most surprising to you and why?

Directions: All answers should be 125-150 words.  Recommendation: Write your answers in a Word doc; use the spell check, and then upload the final copy in text to the board. Per Winetrip’s article in The New York Times: What finding in this discussion about Boomers and Millennials is the most surprising to you and why? […]

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