Summarize the main point or points you want to communicate to your key publics. Sketch out anecdotes or examples that might convey that point.

Exercise 17.3 – Preparing for an Interview You are public relations director for LakeLand Chemicals, a company that uses chemicals in the manufacturing of paint. First thing this morning, you learned that the Environmental Protection Agency is listing LakeLand as a “borderline violator” for discharging a toxic chemical through its smokestack. The federal standard allows […]

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