Clearly, competition in subscription-based meal services is growing rapidly. Using the ideas from Chapter 16, how should Blue Apron respond to these competitive threats?
Case Study: The Great Rebate Runaround Subscription-Based Delivery: Blue Apron In September of this year, Blue Apron, a meal kit subscription service, celebrated its 10th anniversary. While today there are a plethora of meal kit subscription services, Blue Apron was a pioneer in this industry. To date, Blue Apron has served over 480 million meals! […]