Who are their primary and secondary customers? Why would clients hire this firm over other firms offering similar services? How closely does this firm seem to follow trends? How does this serve their client base? How is their professionalism communicated to potential clients? Or not?
1. Website Analysis – What are the 4-P’s of the firm’s marketing strategy? Product? Place? Promotion? Price? Describe their homepage. Mission Statements . Target Clients. Quality of photography. Project descriptions. Firm and employee profile. Specialties. Press. Social Media. Branding/Logo. How easy is the page to navigate? Is there a way for new potential clients to […]