Discuss the Impact of Adopting ICT-Based Marketing Strategies on the Business Performance of SMEs within India.
The Impact of Adopting ICT-Based Marketing Strategies on the Business Performance of SMEs within India • Do ICT-based marketing strategies influence the business performance of SMEs in India? • What are the main ICT-based marketing strategies adopted in SME firms within India? • What are the key benefits of adopting ICT in the marketing department […]