Prepare a short Briefing Paper in the form of a report which critically explores Globalisation as well as providing a critical examination of potential differences between local and global marketing campaigns aimed at the local UK market and one which is aimed at a country of your choice.
Description You are a Marketing Manager for a fictional UK based SME company within an industry of your choice* which is seeking to expand their market provision globally for the first time. The CEO of your company has recently returned from an industry conference which looked at Globalisation and has raised concerns to the Marketing […]