What other ways can companies do market research? What are the most important things companies need know from their research and why? Why are company websites not good sources of market information?

Given the way people tweet about products and customer service, why do companies still use market research? Why not simply follow tweet volume and content to see if products and service are good? What other ways can companies do market research? What are the most important things companies need know from their research and why? […]

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