Define the key customer segments and critically analyse and evaluate their different needs.

You are to research a tourism organisation’s product or service of your choice and produce a 6-minute 40-second Pecha Kucha (see below for what it is) presentation based on the following: • Aim and objectives of your presentation • The product or service: Introduce the product/service and then analyse the markets in which it competes. […]

Choose a marketing-related topic and conductsa market research by interviewing at least 20 people.

Course Objective: This assignment will enable students to demonstrate that no marketing decision should be taken without the guidance of a market research Each team chooses a marketing-related topic and conducts a market research by interviewing at least 20 people. The research can be conducted through either qualitative or quantitative methods or both. The research […]

Write a 2 page essay on why market research is important.

Write a 2 page essay on why market research is important. answer the following questions in your essay. How can market research be used? What are some methods for collecting market research? Are some more effective than others? Why? What is the difference between primary and secondary data. Be sure to have a solid introduction […]

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