Role of marketing. Define the role of marketing. Detail the evolution of marketing over time. Describe how marketers create value for a product or service.
Read the Chapter Case Study entitled Yogurt Lovers say, “It’s All Greek to Me” from Chapter- 11 “Product, Branding and Packaging decisions” Page: – 381 given in your textbook – “Marketing” (8th Edition) by Dhruv. Grewal and Michael. Levy (2022) and answer the following Questions: Assignment Question(s): ⦁ Generally speaking, what type of product is […]
Answer the following questions based on the concepts discussed in Chapter- 13, 15 and 18 ⦁ Assume you were hired by the local grocery store to help in assessing its service quality based on the five service dimensions to determine the overall service quality: reliability, responsiveness, assurance, empathy, and tangibles. How would you go about […]
It is sometimes said, there are two kinds of marketers: analysts and artists–and both are needed for successful marketing organizations. Digital marketing analytics requires analytical thinkers who also understand the more subjective and creative aspects of marketing. How might you demonstrate your analytical side and your creative side of digital marketing? Use specific examples from […]
Marketers use the term ‘Value Proposition’ when discussing the various approaches a company might take when seeking to attract customers. Strategists typically talk about Porter’s 5 Generic Strategies to describe the way companies tend to focus their efforts as they seek ways to achieve their long-term goals and objectives. How are these two similar? How […]
Think of a product or service that you use that pose any types of risk on you. And then describe the followings: 1. Describe the product or service and its associated risk. 2. Describe how the risk affects your decision-making. 3. Describe how marketers of the product or service could overcome the risk.
MKT425 – SOCIAL MEDIA MARKETING Writing Assignment 4. Why is social media research valuable for marketers? How do marketers use it?
Final Marketing yourself Typical marketing plans require marketers to assess their own sets of resources, evaluate the marketplace, determine their target market(s), and then create a set of reasonable objectives with an accompanying set of appropriate strategies and tactics to reach those objectives. For this assignment, you will create an attractive marketing plan for your […]
Description Follow instructions for Assignment 6 ( A6 ). the link for the article is included in the snap shot and included below. https://hbr.org/2021/03/10-truths-about-marketing-after-the-pandemic As marketers think about building brands during this year and beyond, what should we take away from the pandemic? Choose three topics in the article and discuss how companies grow faster […]
“Identify and describe which factors marketers should focus on when deciding distribution strategies for their service organizations.” Use standard essay format and must have a minimum of 3 paragraphs (ie Intro, body and conclusion). Responses must be double spaced using a standard font (ie Times New Roman) and 12 point type size. Use A.P.A. style […]
