How do you influence those people who have the ability to shape the success or otherwise of your brand or marketing campaign?Explain
In-store promotional display (p. 98) ‘We link in-store promotional displays and packaging with advertising and other media representations, and our buying choices, honed in-store, were already framed before we walked in’ (p. 98) Setup includes signage and sometimes other features such as the products themselves; these displays can be located throughout the store, with a […]