What is your take on the sales promotion strategies used by Tim Hortons? What marketing and communications objectives do they meet? How does Tim Hortons integrate sales promotions with other components of the marketing communications mix?Explain
Integrated Marketing Communication Discussion : Tim Hortons – Roll Up the Rim The purpose of this discussion is to reflect on your learning and to further your understanding of sales promotion and its role in the marketing mix by reviewing Tim Hortons’ RRoll Up the Rim To Win® campaign. 1. Review: Get Excited Canada: RRoll […]