Demonstrate your developing understanding of analytics that might be used within a marketing analytics function. Remember: each of the frameworks that you are learning in this course is just one lens in an organization.
For this assignment, you will demonstrate your developing understanding of analytics that might be used within a marketing analytics function. Remember: each of the frameworks that you are learning in this course is just one lens in an organization. That means you will also need to think about how this data lives at the intersection […]