How are they alike and different? What efforts can you identify that appear to be manufacturer-generated? How about retailer-generated? For those that are retailer-generated, what role do you think the manufacturer played in the retailer’s actions? What attracts you to certain products and why?
5-3 Brand Blog Discussion: Brand Perceptions Rubrics Make a trip to a chain grocery, drug, or general merchandise store. After selecting a product category, find that section in the store and review the products offered. How are they alike and different? What efforts can you identify that appear to be manufacturer-generated? How about retailer-generated? For […]