Describe what types of businesses or other organizations you think could most benefit from using this platform. Explain at least one strategy or action that businesses and organizations can incorporate from this platform to increase the success of their marketing.

Post a description of and link to the digital marketing platform that you identified. In 150–225 words , provide an analysis of a digital marketing platform that addresses the following: Describe why you would use or recommend this platform, as well as its benefits and drawbacks. Describe what types of businesses or other organizations you […]

Identify and describe an organization that you feel is successful in maintaining good customer relationships.

Developing and maintaining customer relationships is extremely important to successful marketing. Using scholarly support about relationship marketing, discuss the following: Identify and describe an organization that you feel is successful in maintaining good customer relationships. Other than offer good service, explain strategies used to help strengthen relationships with customers. Remember, avoid using a company/product/service examples […]

What does marketing mean to you? Beyond the definition in the book, what ideas or concepts come to mind when you hear the term “Marketing”?

What does marketing mean to you? Beyond the definition in the book, what ideas or concepts come to mind when you hear the term “Marketing”? What positives come to mind and what negatives come to mind. Be sure to include at least two outside sources.

Explain which type of pricing strategy you feel your selected company uses. Do you think this strategy is effective? Why?

Disney/Apple Marketing Select and research one industry leader, either Disney or Apple, and consider what you learned in Lesson 9 to answer the following questions. a. What role does branding play in your selected company’s marketing strategy? Provide examples to support your answer. b. Identify and explain at least two ways your selected company uses […]

Explain the importance of the following factors in the selection of products for exports: shifting spending patterns, quality, and niche marketing. Do a country’s imports completely measure the market potential for a product? Discuss.

Discuss the two major approaches to selecting a product for exports. Why is it important to participate in overseas trade shows? What are the disadvantages of the reactive approach to selecting a prod- uct for exports? Explain the importance of the following factors in the selection of products for exports: shifting spending patterns, quality, and […]

Determine the present value of each year’s payment for each proposal, as well as the total present value of each proposal. For each proposal, compute two different outcomes, one with a discount rate of 5% and one with a discount rate of 10%.

The director of marketing of your organization asks for your advice regarding sponsorship deals she is contemplating. She has to choose from the following: a 15-year sponsorship paying $100,000 per year, a 15-year sponsorship initially paying $75,000 per year and increasing 5% each year, and a 15-year sponsorship initially paying $45,000 per year but increasing […]

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