Product Design Describe the three phases of new product development. Evaluate how concurrent engineering deals with misalignment. Describe the criteria for selecting suppliers for collaboration. Evaluate an example of Quality Function Deployment. Explain the benefits of modular design
1. Identify the ethical culture problem at Texaco in the mid-1990s. 2. Based on the facts in the case and what you have learned in this chapter, evaluate the culture change effort that is under way. What cultural systems have been targeted in the culture change effort? What systems are missing, if any? Does the […]
New-product development is a crucial part of business. New products provide growth opportunities and a competitive advantage for a firm. Increasingly, there is a challenge to introduce new products more quickly without sacrificing quality. For example, the world’s automobile makers can now introduce a new car design in two years, whereas it used to take […]
