In a 3- to 4-paragraph Journal entry, respond to the following:What are the most pressing public relations issues facing the Washington Redskins with regard to their name and logo change? How might these issues impact the organization’s marketing strategies?
Hats. T-shirts. Cups. Bobbleheads. The desire of fans to purchase, wear, and display licensed products bearing the name of a favorite team or sport is a key source of revenue for sport organizations. The recognition of a long-standing name and logo—such as the Washington Redskins—is an essential element of fans’ desire. Imagine for a moment […]