Suppose you are the chief marketing officer for an aviation-based company that is considering entering a foreign market. Briefly, conduct a PESTLE analysis on the attractiveness of the foreign market.
Suppose you are the chief marketing officer for an aviation-based company that is considering entering a foreign market. Briefly, conduct a PESTLE analysis on the attractiveness of the foreign market. Be sure to identify both the company and the market/country. It can be either a real or hypothetical company. Discuss ethics considerations with each element. […]