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Develop a new/updated branding strategy for the brand you have chosen. How is the brand currently positioned and should this position be shifted to attract a different target group?

Posted on April 26, 2022 by Ambrose

Your Task Develop a new/updated branding strategy for the brand you have chosen. Your recommendations will be included in a written report and must be fully justified and viable. Both your analysis and re-launch strategy should consider the UK market only. Choose one of the following brands, all have had a challenging year: Peloton GAP […]

Suppose a local pizza chain with nine restaurants has asked you to help them with their social media strategy. Discuss the pros and cons of each of the primary social media platforms (Facebook, Instagram, Twitter, Pinterest, and YouTube) for the pizza restaurants. Which one do you consider to be the best? Why?

Posted on October 12, 2020 by Ambrose

Part 1: Mobile marketing has become an important component of digital marketing campaigns. Assume you are a marketing manager for the small business venture you discussed in the first two weeks of class (i.e. a local book, pizza joint, salon parla, shoe store, etc.). Describe how you could use mobile marketing to drive website visits, […]

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