Identify four (4) segmentation descriptors . Explain your rationale for the four (4) segmentation descriptors for at least one market. Describe a minimum of 4 factors of the target market. Identify a marketing mix for the product.
Describe market segmentation and target marketing in a case scenario. Using the information on the target market you learned from reading Chapters 6 and 8 in your text, original research on the Internet, and the various Learning Activities provided, read the scenario and respond to the checklist items in a business memo format. Case Scenario: […]