Provide a comprehensive look at cultural, political, and economic factors affecting current issues in advertising:Examine media coverage and social media commentary (e.g., what were the media saying about the campaign?
Case Study Project This assignment provides a comprehensive look at cultural, political, and economic factors affecting current issues in advertising. Step One: Selection of Topic—Each student identifies a real-world public relations/integrated marketing communications campaign addressing diversity and human rights created individually or collaboratively by a multinational corporation, nongovernmental organization, nonprofit, government, or public figure in […]