Decide the main goals that you would like to achieve within the next year (short term) and the main goals that you would like to achieve within the next 5 years (long term).
For this assignment, you will document your hypothetical company’s background information and mission statement, your company’s short-term and long-term goals, an environmental analysis, and a SWOT analysis. Note: You should make all assumptions needed for the completion of this assignment. Instructions Create the first part of your marketing plan in 8–12 pages: Write an introduction […]