Why is it more important to keep existing customers happy and loyal than it is to generate new customers?
Should be between 300-500 words. Use at least 3 in text citations from the book. Should also be in text citations. Any other references should be websites that are based in the United States. Relationship Marketing (RM) represents a paradigm shift from traditional marketing strategies to a more long-term relationship-oriented marketing strategy. It concentrates efforts […]