Develop a marketing perspective on logistics and explain the need for close coordination between the two functions. Explain customer segmentation and its importance to logistics. Demonstrate how the segmentation practice can be re-engineered to set logistics priorities.
3.1 Learning Outcomes: Develop a marketing perspective on logistics and explain the need for close coordination between the two functions. Explain customer segmentation and its importance to logistics. Demonstrate how the segmentation practice can be re-engineered to set logistics priorities. 3.2 Action Required: Watch the short video at the following link 3.3 Test your Knowledge […]