Using what you have learned about the key elements of branding and brand management, such as purpose, positioning, promise, personality and values, and brand expression, construct a one-page resume and a one-page cover letter that capitalize on you as a unique brand you want to sell to potential employers.
Resume and Cover Letter Description The purpose of this assignment is to create a resume and a cover letter that can be used to effectively present yourself to potential employers. Self-promotion is an integral part of career success, and the first and most important product you need to learn how to market is yourself. You […]