Explain why people are much more likely to view and pay attention to product and service information in SERPs compared to traditional mass media advertising? What strategies are businesses adopting to take advantage of this trend?
PART 1: Why is it important that businesses maintain a high level of visibility on search engine results pages? Why are organic search listings more valuable than paid search listings for most companies over the long term? Even though organic search listings are more valuable, what are some reasons that companies should consider using PPC […]