Prepare a paper describing the Situational Analysis for the business you selected. The Situational Analysis should be a separate chapter/section of the overall Marketing Plan.
Prepare a paper describing the Situational Analysis for the business you selected. The Situational Analysis should be a separate chapter/section of the overall Marketing Plan. This section of the Marketing Plan includes a SWOT analysis which details the elements of the macro-level external environment, its industry or competitive environment, and its internal environment. In addition […]