Evaluate the external business environment and compare the dynamic capabilities of the two chosen companies. Contextualising (a) their relative competitiveness and (b) responses to globalisation of markets and technology.
Your strategic report should focus on two specific large global companies from the same sector/industry that have international operations. The report should address three questions (see below). Task 1: Evaluate the external business environment and compare the dynamic capabilities of the two chosen companies. Contextualising (a) their relative competitiveness and (b) responses to […]