Evaluate the alternatives by considering if Amazon can afford it; whether it will evoke a response from competitors; how employees/customers/ stakeholders are likely to view the change; and how the alternative fits with organizational culture, vision, mission, and goals. Make sure to evaluate alternatives while considering ALL of the above.

Amazon Marketing Problems Under the main heading Alternatives: develop a list of options for the organization of your choice. Note: There should be multiple alternatives for actions to solve the problem . Evaluate the alternatives by considering if Amazon can afford it; whether it will evoke a response from competitors; how employees/customers/ stakeholders are likely […]

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