Do you think the proposed SBUs make sense? If you do not follow this recommendation, which SBUs do you think should be created? Would the formation of strategic groups in addition to customer groups and product technologies also make sense after the product functions? Give reasons for your remarks.
Description For this course work, very good excel skills are needed. As well as a good understanding and application of strategic business tools like BCG Matrix, Trend analysis, McKinsey Matrix and cost structure analysis. The whole course work can be done in an Excel file. Two sentences per answer are enough. It is more important […]