Explain how you feel the campaign was effective in not only conveying a particular message but in setting the stage for positive social change. Explain the responsibility of marketers to tell the right story, including some ethical challenges marketers face as they try to make a difference through their marketing campaigns.
If you had to choose between two companies for a product that was nearly identical in quality and price, would knowing that one company contributes a portion of its profits to a good cause sway your decision to buy its product? What if the product cost 10% more? How about 25% or 50% more? Or, […]