Instructions: Pick one (1) hotel companies, one (1) cruise lines and one (1) restaurant chains, such as Hyatt, Norwegian Cruise Lines and Denny’s. Look for the following information: Brands- list them and describe who the target market would be, for example business person, families etc. The category they are in, for instance luxury, budget etc. […]
Describe how Businesses Use Social Media to Influence and Penetrate their Target Market and how does it affect their buying behaviour. Description You will be marked on according to the following criteria: Introduction: Is the abstract adequate? Is there a clear purpose and rationale for the study? Clear set of objectives/research question? 10 marks Literature […]
Distribution Identify, discuss, and justify the distribution decisions you will make for the product that you have been writing about. Remember to keep in mind that your distribution decisions should reflect everything done thus far including the objectives, the target market, and how the product is positioned. Be sure that your distribution decisions here not […]
Discussion, respond to following question below: Describe the target market for your Company. Demographic Description: Age, income range, gender, family size, education, occupation, et cetera. Example: A likely user for X product is a male aged 25–34 who earns between $35,000 and $55,000 per year and has a four-year college degree. Geographic Description: Area you would like to […]
In any business, deciding on a target market is crucial to the success of your venture. While one may believe that anyone would enjoy their product or service, more research needs to be done to properly hone in on who the best customer will be. Then, an organization can move forward with properly marketing to those customers […]
Advertisement Review: Two page report for a product/service of your choice. Review how the product is advertised in the media now. Report should include: 1.The product you are doing an advertisement critique 2.What improvements would you make(media selection, target market, etc.) 3.How are similar products or alternatives of competitors advertised compared to your product of […]
