Why has more progress been made on customer value differentiation than on customer needs differentiation? Is it possible to meet individual needs? Is it feasible? Can you describe three examples where it has been profitable?
Discussion Thread: Relationship Marketing and ‘Every Good Endeavor’ As part of your Doctoral journey, you are reading Timothy Keller’s book ‘Every Good Endeavor.’ On page 41 of the hardcover version of this book, he included, “Did God create food only to provide for necessity and not also for delight and good cheer? So to the […]