The price-aggressive discount format, popularized by chains such as Aldi, Lidl, Primark and even H&M is very successful in many European economies. Its success is a major source of concern for traditional retailers, Cleeran et al (2008). Evaluate their appeal to consumers and the threats they pose to the traditional retail infrastructure.
The price-aggressive discount format, popularized by chains such as Aldi, Lidl, Primark and even H&M is very successful in many European economies. Its success is a major source of concern for traditional retailers, Cleeran et al (2008). Evaluate their appeal to consumers and the threats they pose to the traditional retail infrastructure.