When was the first naming rights deal signed? When was the first national TV rights deal signed? What was the dollar amount and length of that contract? How has the TV or naming rights industry grown in size and scope since that first deal?

Assignment 8 Television broadcast contracts and naming rights deals are important revenue sources for sport teams and leagues.  address EACH of the following questions. When was the first naming rights deal signed? When was the first national TV rights deal signed? What was the dollar amount and length of that contract? How has the TV […]

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