For this week’s discussion board, you will be analyzing a recent campaign ad, created on behalf of Joe Biden. You’ll be relying heavily on the Introduction to Media Literacy document (Media Literacy Project.pdf ), which you should already have read.
Overall requirement – somewhere in your answer, you MUST make a direct reference to the reading (in other words, use a quote – or more than one).
Briefly describe the text of this ad (see p. 5 of the Intro to Media Literacy and my 10-07 video lecture). Then, give a possible interpretation of the ad’s subtext. Be clear about the difference between these two things.
From each of the categories, select one technique that you see being used in this campaign ad. Identify the techniques you have chosen and then give specific details from the ad to justify your choices.
Finally, do a quick bit of background research to find out (a) who created the ad and where did the funding come from, and (b) where did the ad appear? With this information, what can you deduce about the purpose of this ad?
