Submit the EFE Matrix, CPM and the brief explanation of implications of each and what it means to the company. In 500-600 words discuss:What steps could be taken to improve the company’s competitive advantage?

SOUTHWEST AIRLINE 2020 THE LATEST FINANCIAL Submit the EFE Matrix, CPM and the brief explanation of implications of each and what it means to the company. What steps could be taken to improve the company’s competitive advantage? (500-600 words)