Social Media Marketing Project Assignment In this project, you will work as a group to provide social media consulting. You own a Social Media consulting company, and your company has been selected to work with a new Saudi B2C organization (business or non-profit) of your choice (select a business of any industry). The selected business […]
Estimate your travel costs and to calculate your average speed and the speed of last year’s winner Calculate the distances. 1. What is the distance from the hazard buoy P to the southern landmark L2? Use this formula: , where d is the distance from P to L2, DL2 is the distance from D to […]
Part I Mediated communication and social media have played a major role in changing the way that organizations engage in communication with their customers and with employees internally. Communicating through electronic media is referred to as mediated communication. There are pros and cons to using mediated communication in the work environment. How do you believe […]
Using the simulation game identify and explain an appropriate organisational structure to help your firm achieve a competitive advantage.
Professor Dunning (1977) proposed the well-known ‘eclectic paradigm’, including ownership-specific advantages (O); Location advantages (L) and Internalisation advantages (I). Applying OLI framework, and using appropriate analytical tools, critically discuss and answer the following questions: a)To enter foreign markets, the MNE must possess some sort of ownership-specific advantages. What ownership advantages can give Tesla Motors a […]
Write One Page paper detailing the competitive market analysis for your Property Management Plan. In the competitive market analysis, you must compare the rents and occupancies of similar competing properties with your selected property. The competitive market analysis must also include a regional analysis and neighborhood analysis in which you outline the economic base of […]
You are required to undertake a critical assessment of the operating and commercial performance of an airline of your choice. You need to look at the following four key areas: • Operational characteristics (e.g. route structure, traffic volume and growth) • Marketing and competitive situation (e.g. marketing strategy, main competitors, alliance strategy) • Financial […]
You are required to write a paper that provides critical insight into the future strategic performance of your selected company. Guidance notes You are required to: 1. Select an organisation (a real organisation that is currently operating) that fits the ‘choice of company criteria’ listed below. 2. Analyse its external environment now and in the […]
Apply and evaluate a range of supporting strategy and management models, concepts and ideas that assisted your thinking in developing a competitive strategy
Description After reading the case “ZARA: Fast Fashion” and answer the 2 questions based on the lecture notes. One of the important aspects of this case is that it can be used to link marketing to other functional areas, particularly supply chain management and finance. 1) Why might Zara fail? How sustainable would you calibrate […]
