Description
You are a Marketing Planning Consultant / Specialist, you have recently set up your consultancy. You have created your business because you have seen from your recent Marketing Planning and Strategy course there is a lack planning capability within organisations.
Your task is to create a best practice planning guide that will be reviewed and implemented within your organisation.
Its up to you if you want to target an organisation or an industry, however the best practice you are going to create should work across any industry or organisation.
You can use an existing planning framework or create your own, the challenge you have is turning this into a guide which marketing teams can you review and most importantly apply.
