Critically comment on the extent to which technology, social media, innovation and creative marketing allows new entrants to enter the market, with examples drawn from their marketing campaigns

People continue to shop for clothes despite an uncertain economic backdrop, and the growing strength of pure plays such as Asos, Boohoo and Missguided, which has sped up the design-to-sale process, suggests a search by young women for newness.

This puts increasing pressure on the bigger retailers (Mintel 2017).

Produce a group report of up to 2000 words which:

• Identifies the key trends in fast fashion sales and the marketing strategies adopted

• Demonstrates an understanding of how the major established brands have responded to the threat from newcomers

• Evaluates what you think the main opportunities and threats are in this market sector, including an assessment of the sustainability issues.

• Critically comment on the extent to which technology, social media, innovation and creative marketing allows new entrants to enter the market, with examples drawn from their marketing campaigns

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