People continue to shop for clothes despite an uncertain economic backdrop, and the growing strength of pure plays such as Asos, Boohoo and Missguided, which has sped up the design-to-sale process, suggests a search by young women for newness.
This puts increasing pressure on the bigger retailers (Mintel 2017).
Produce a group report of up to 2000 words which:
• Identifies the key trends in fast fashion sales and the marketing strategies adopted
• Demonstrates an understanding of how the major established brands have responded to the threat from newcomers
• Evaluates what you think the main opportunities and threats are in this market sector, including an assessment of the sustainability issues.
• Critically comment on the extent to which technology, social media, innovation and creative marketing allows new entrants to enter the market, with examples drawn from their marketing campaigns
