Critically comment on the extent to which technology, social media, innovation and creative marketing allows new entrants to enter the market, with examples drawn from their marketing campaigns
People continue to shop for clothes despite an uncertain economic backdrop, and the growing strength of pure plays such as Asos, Boohoo and Missguided, which has sped up the design-to-sale process, suggests a search by young women for newness. This puts increasing pressure on the bigger retailers (Mintel 2017). Produce a group report of up […]