Determine what direction the company should take and make specific recommendations about what the company should do next and why.

Strategic Analysis of Eastman Kodak Company focusing on Competitive and Environmental Analysis

Description

Strategic Analysis of Eastman Kodak Company

Competitive and Environmental Analysis ONLY

o A strategic analysis of a company is a major component of this course. It is where you

will apply what you have learned to analyze a selected company. Your position is that of

a business consultant to the chief executive officer of the company. You have been

hired to do a strategic analysis of the company. The goal is to determine what direction

the company should take and make specific recommendations about what the company

should do next and why.

o You will write a thorough company analysis as a group, which includes three parts.

▪ Part 1: External Analysis

– Competitive Analysis

– Environmental Analysis

o This assignment requires the use of library/outside research, using sources such as

business newspapers, business magazines, library databases (see appendix), and

books. Sources such as private blogs / private websites are not allowed. Analysis (not

just facts) and recommendations are required. Just searching company website and/or

citing free web information is not enough. Please properly document your sources

using APA guidelines.

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