Strategic Analysis of Eastman Kodak Company focusing on Competitive and Environmental Analysis
Description
Strategic Analysis of Eastman Kodak Company
Competitive and Environmental Analysis ONLY
o A strategic analysis of a company is a major component of this course. It is where you
will apply what you have learned to analyze a selected company. Your position is that of
a business consultant to the chief executive officer of the company. You have been
hired to do a strategic analysis of the company. The goal is to determine what direction
the company should take and make specific recommendations about what the company
should do next and why.
o You will write a thorough company analysis as a group, which includes three parts.
▪ Part 1: External Analysis
– Competitive Analysis
– Environmental Analysis
o This assignment requires the use of library/outside research, using sources such as
business newspapers, business magazines, library databases (see appendix), and
books. Sources such as private blogs / private websites are not allowed. Analysis (not
just facts) and recommendations are required. Just searching company website and/or
citing free web information is not enough. Please properly document your sources
using APA guidelines.
